HOW AND WHY:
The time we've started our work on askcow, we were professional in areas very distant from project management, so and for our interests too. Furthermore, we were completely different people with different aims and purposes. Certainly, what things are common for IT-engineers, artists, lawyer and anthropologist?
As it turned out, we faced same problems. We wanted to be more effective, agile, collaborate online by discussing the issues, managing tasks and people, but we cannot. We had to spare time for long verbal discussions, spam each other with tons of letters, get mixed up with hundreds of documents - these problems are familiar for anyone, who was running his own project at least once.
Our next step was very predictable - we've started trying different groupware. Basecamp, FogBugz, Scrumy, Assembla were promising at first sight, but as our projects become more complex and tangled, these online collaboration services started to hamper our activity. It turned out, that sometimes it's easier to ask your colleague, whether you have to buy camember or bree for cheese party, instead of checking the issue in a task manager.
And suddenly a great purposes flashed upon us - we acquired a sacred task to seek the Grail! So the Quest for the Holy Grail has begun. We have girded our loans, saddled our steeds and ventured into this dangerous and perilous adventure. (To tell the truth, we didn't go anywhere, and the most perilous thing we faced, was... was... actually, we didn't face anything perilous at all, alas). We were trained enough to overcome the insuperable obstacles (though we suffered some casualties) and finally we acquired our Grail - askcow.